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  5. ›DISTRICTWIDE MARKETING AND ADVERTISING SERVICES

Awarded contract·Los Angeles Community College District·California

DISTRICTWIDE MARKETING AND ADVERTISING SERVICES

Won by Elder Tree$2.5MSingle Award
Contract source

Awarded vendors

  • Elder Tree

Description

This contract calls for a district‑wide, multi‑year marketing and advertising services provider for the Los Angeles Community College District. The awardee will serve as the primary agency delivering strategic planning, creative development, multilingual production, digital and traditional media buying, analytics, event support, and public‑relations functions across all nine colleges. The solicitation is open‑competition, with a “not‑to‑exceed” budget to be set by the Board, and the contract term is two years with up to three one‑year extensions. • Scope covers full‑service creative, media buying, digital analytics and multilingual outreach. • Mandatory deliverables include a printed proposal, electronic copy, and compliance with FERPA, ADA, and Section 508. • Evaluation awards points for qualifications, staffing, market knowledge, price, and SLEDV certification.

Attached files

Key dates

Bids closed
8/20/2021
Duration
2 years

Last updated

Details

Award type
Single Award
Procurement
Full and Open Competition
Industry
Marketing and Advertising
NAICS
541810
Solicitation №
RFP NO. 21-06

Contract value

$2,500,000

No explicit dollar amount is disclosed. District‑wide marketing for a large community‑college system typically runs several million dollars annually. Assuming a modest “not‑to‑exceed” ceiling of $1.2 M – $1.5 M per year for media buys, creative services, and analytics, the two‑year base contract would be roughly $2.5 M. Adding potential one‑year extensions could raise the total to about $4 M. Therefore a reasonable ball‑park estimate is $2.5 million for the initial term.

AI estimate from the award documents

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