Branding Creative Serves and Media Buying

The contract is for branding creative services and media buying between Flagler County Board of County Commissioners and Aqua Marketing & Communications, Inc. The contract includes three deliverables: campaign/creative direction and production, destination professional photography production, and paid media planning, buying, reporting, and analytics. The contract has a term of one year, with the option to renew for two additional one-year periods. The total estimated cost for the contract is $506,690.60. Key aspects of the contract include: * The supplier will work with the county to create and produce a future creative campaign, including three campaign directions and a production plan. * The supplier will provide destination photography production services, including planning, concepting, and executing photo shoots. * The supplier will provide paid media planning, buying, reporting, and analytics services, including negotiating competitive rates and purchasing approved paid media. * The county will provide an overall marketing strategy, including visitor demographics, target markets, research, and a visitor profile. * The supplier will submit all costs to the county for payment, along with proof of media vendor performance. * The contract includes a contingency for additional projects or tasks as needed. The contract also includes various terms and conditions, such as termination clauses, indemnification, and insurance requirements. * The contract can be terminated by the county for cause, including failure to provide products or services that comply with specifications or failure to deliver supplies or perform services within the specified time. * The supplier shall defend, indemnify, and hold harmless the county, its officers, employees, and agents from any third-party claims, liabilities, or losses arising out of any negligent actions or omissions of the supplier. * The supplier shall maintain insurance policies that comply with the insurance requirements specified in the contract. * The contract is governed by the laws of the state of Florida, and any disputes arising under the contract shall be resolved through litigation in the circuit court of the seventh judicial circuit in and for Flagler County, Florida.