SFSU Market Research, Enrollment and Brand Awareness Campaign Development

This contract is for market research and brand awareness campaign development services for San Francisco State University. The university's Strategic Marketing and Communications department is seeking qualitative and quantitative brand perception and awareness market research, as well as targeted metrics and analytics to inform anticipated brand and enrollment campaigns. The contract was awarded to Ologie LLC. Key aspects of the project include: • Market research regarding SF State and the University's recent marketing campaigns • Provision of targeted metrics and analytics to inform brand and enrollment campaigns • Research gathered will be leveraged in a later phase providing marketing and campaign production services for 2024-2025 The contract is expected to support the university's marketing and enrollment efforts, with a focus on strategic marketing and communications.