DISTRICTWIDE MARKETING AND ADVERTISING SERVICES

This contract calls for a full‑service marketing and advertising provider to develop, execute, and manage district‑wide campaigns for the Los Angeles Community College District’s nine colleges. The work includes strategic planning, creative development, multilingual production, digital and traditional media buying, analytics, event‑related production, public‑relations, and compliance with FERPA and ADA standards. The award will be made to Elder Tree for an initial two‑year term, with up to three one‑year extensions, under a “not‑to‑exceed” annual budget framework. • Comprehensive marketing services covering strategy, creative, media, analytics, and multilingual content. • Two‑year base period with three optional one‑year renewals (up to five years total). • Awarded via full and open competition; evaluation based on qualifications, staffing, understanding of the Southern‑California market, price/fees, and small‑business certification points. • No fixed budget disclosed; vendor must propose fee schedule within a “not‑to‑exceed” annual ceiling. • Mandatory submission of one original printed proposal, seven copies, and a USB drive with a Word‑format file.