Regional Destination Marketing – Town of Taos

This contract awards a four‑year, $650,000 sole‑source agreement to the Taos Regional Alliance to provide comprehensive destination‑marketing and promotional services for the Town of Taos and the surrounding region. The work covers strategic tourism marketing, creative development, digital advertising, public‑relations, website upkeep, photography/video production, media planning, performance analytics, and regional stakeholder coordination. The contract includes a 10 % annual escalation for years 2‑3, with an initial disbursement of $65,000 upon execution. • Scope: Full‑service tourism and destination marketing (branding, campaigns, social media, PR, creative, analytics). • Value: $650,000 base year, expanding to $715,000 in year 2 and $786,500 in year 3 via 10 % escalations. • Delivery: Four‑year term (07/01/2026 – 06/30/2030) under a sole‑source justification of “Unique Expertise.”