MARKETING AND PUBLIC RELATIONS SERVICES

This contract is for marketing and public relations services to increase awareness of the Fentanyl crisis in Orange County. The vendor, Pulsar Advertising, Inc., will develop a media campaign to achieve this goal. The contract has a total value of $4,400,000 and is set to expire on July 31, 2025. The scope of work includes preparing a media plan, executing the media campaign, and providing final reporting on the campaign's reach and impact. • The campaign aims to launch on Opioid Awareness Day. • The vendor will work with the County to prepare a media plan and budget. • The campaign will include digital/social media, radio spots, outdoor components, and print placement. • The vendor will provide design and creative support for the campaign. • The County will provide already-prepared media campaign components, including videos, digital/social stills, and radio spots.