Digital Advertising Campaign 2022-2025

The College of Charleston is seeking a digital media partner to provide digital advertising services to help meet their enrollment targets. The contract is for a period of three years, and the selected vendor will be responsible for developing a digital advertising campaign, tracking and optimizing media spending, and providing regular progress reports. The contract has a total value of $50,000 or more. The College of Charleston is looking for a vendor with experience in student recruitment marketing, particularly in the use of digital advertising to help traditional four-year colleges and universities meet their enrollment targets. • The vendor will be responsible for developing an initial set of recommendations for media spending and testing. • The vendor will review past campaign analytics to support their recommendations. • The vendor will work with the College of Charleston to establish campaign tracking and benchmarks for success. • The vendor will provide regular progress reports and optimize creative to support the campaign.