MARKETING AND PUBLIC RELATIONS SERVICES

Broward College is seeking a vendor to provide marketing, social media, and public relations services. The selected vendor will be responsible for providing these services in a timely and cost-effective manner to support the college's strategic goals. The contract term will be for three years, with the option to renew for three additional one-year periods. The vendor must demonstrate a strong track record of providing these services for at least three continuous years within the last five years. Some key responsibilities of the vendor will include: • Developing and implementing marketing and branding strategies • Providing social media services, including media relations and crisis communications • Offering public relations services, including marketing research and videography and video production services • Ensuring compliance with all applicable federal, state, and local laws and regulations • Maintaining the confidentiality of college information and not disclosing it without prior written consent