Description
The Mississippi Development Authority (MDA) is seeking a professional services consultant to create a branding/marketing strategy and development to generate economic growth and opportunity through the promotion and development of Mississippi as a tourism destination. The consultant will assist MDA staff in the development and implementation of short-term and long-term marketing/branding strategies and plans for executing those strategies. The scope of work includes identifying Mississippi as a choice location for tourism and recreation, implementing and developing annual multidisciplinary strategic marketing and communications plans, and providing advertising support for additional initiatives.
• Key services: marketing strategy development, branding, advertising, digital and social media marketing, publication development, cooperative promotions, consumer fulfillment, public relations, international marketing, tourism product development
• Requirements: prior experience providing similar services, Mississippi office location, financial stability, references from previous clients
• Evaluation criteria: qualifications, experience, references, and price