Media Monitoring and Associated Services

The State of Connecticut’s Department of Administrative Services (DAS) is seeking a qualified vendor to provide comprehensive media monitoring and associated services. The contractor will be responsible for tracking print, broadcast, and digital media outlets, delivering daily and weekly monitoring reports, conducting keyword and sentiment analysis, and supplying strategic insights to support state communications objectives. The work includes establishing monitoring parameters, configuring data collection tools, and maintaining a secure repository of media clips and articles for future reference. • Ongoing monitoring of statewide news, industry publications, and social media platforms • Daily summary reports and weekly analytical briefs for DAS leadership • Custom alerts for emerging issues or mentions of state agencies • Archival storage of media clips, transcripts, and analytics dashboards • Coordination with state communication staff to align monitoring with policy initiatives