SJSU PCU Event Center Market and Financial Study

San José State University’s Student Union, Inc. seeks a consulting firm to conduct a comprehensive market and financial feasibility study for the Provident Credit Union (PCU) Event Center, a 5,500‑seat, 142,484‑sq‑ft arena on the SJSU main campus. The consultant will deliver an integrated market analysis, detailed financial models, revenue forecasts, competitive benchmarking, and strategic recommendations to guide capital planning and future investment decisions. This effort follows a prior architectural feasibility study and requires expertise in sports/entertainment venue analysis, higher‑education facilities, and financial feasibility. • Deliver market demand assessment, audience demographics, and competitor analysis for a large multi‑purpose arena. • Create cash‑flow models, cost‑benefit analyses, and multiple financing scenarios. • Project revenue streams (sports, concerts, rentals, sponsorships) and provide actionable strategic recommendations for long‑term planning.