Description
The Office of the Governor is seeking a contractor to provide tourism public relations and marketing services in the Asia Service Region. The contractor will be responsible for generating maximum positive press coverage of the Travel Texas product, developing a robust social media strategy, conducting high-profile integrated consumer promotions, and assisting the Office of the Governor in promoting and marketing Texas as a premier travel destination to Travel Trade. The contract will have a primary term of approximately 12 months, with the option to renew for up to three additional 12-month periods.
• The contractor will be required to provide a comprehensive and strategic tourism public relations and marketing campaign that fully integrates consumer and Media activities, and supports the Office of the Governor's Travel Trade activities in the Target Market.
• The contractor will be responsible for conducting public relations activities targeting key consumer and Travel Trade Media in both traditional and non-traditional outlets to generate Media placements of key messages that result in maximum positive publicity of Texas as a premier travel destination.
• The contractor will be required to provide market insight and guidance based on demonstrated facts and research to help grow awareness and visitation to Texas.
• The contractor will be responsible for creating effective cooperative public relations and marketing programs that provide for maximum partner participation.
• The contractor will be required to generate measurable results from public relations and marketing efforts.