RFP 25OEA002 2026-29 DIR Public Awareness Campaigns

The State of California’s Department of Industrial Relations (DIR) seeks a media‑consulting contractor to design, produce, translate, and manage paid‑media campaigns for a suite of statewide public‑awareness initiatives over a four‑year period. The contractor will create media plans, develop creative assets (print, digital, video, radio), handle multilingual translation, execute media buys, and provide ongoing reporting and impact assessments. The effort covers heat‑illness and wildfire‑smoke prevention, workplace safety & health, wage‑theft awareness, women in construction, and any unforeseen campaigns the DIR may request. All work must comply with equity, accessibility, and strict prohibitions on generative AI‑generated content. • Develop and manage paid‑media plans (budget, tactics, ethnic‑media tracking, flow‑charts) for each campaign. • Produce/refresh creative assets and multilingual translations, handling printing, fulfillment, and distribution. • Execute media purchases, monitor performance, and deliver monthly status, ad‑hoc, and final impact‑assessment reports.