Website CMS and Personalization Solutions

Miami University is seeking proposals for a cloud-hosted or self-hosted enterprise content management system that can integrate with their web tools and CRM, Slate. The system should be easy to use, support multiple content types, and enable large-scale content personalization. The university is looking for a system that can manage over 300 sites and 13,000 pages, with robust support, accessibility compliance, and strong governance features. Some key features required include: • Easy to use for non-technical web editors • Ability to create a variety of content types and flexible page layouts • Ability to manage news articles and aggregate content based on multiple taxonomies • Ability to schedule publishing and have a piece of content updated in one place but appear on multiple pages • SEO metadata and content builder • Ability to search for and audit content within the system • Workflows to monitor document uploads and facilitate content quality reviews • Reports for system usage, analytics, broken links, stale content, accessibility errors, and SEO quality • Content versioning and ability to revert pages and assets to previous versions • Ability to customize the WYSIWYG editor features • Responsive support team that can quickly respond to issues or change requests • Support for migration to a new CMS • Documentation and virtual, live, or asynchronous training for various roles • Cloud-hosted or self-hosted enterprise content management system that can manage 300+ sites and 13,000+ pages • Ability to review content by multiple parties on test before going live to the public • Ability to publish content to multiple servers/destinations • Content personalization and customization • Compliance with WCAG 2.1 AA and support for accessibility • Roadmap for meeting ATAG 2.0 standards • Secure and allows for single sign-on • Easy to manage redirects and provides error reporting • Ability to see which pages are being actively worked on by another user • Compatible with current website templates and designs • Support for pages with content in multiple languages • Ability to include content from third-party platforms • Robust permissions for managing access to content • Easy to set up new user accounts and permission groups • Ability to work with third-party tools • Ability to edit images within the system • Ability to easily see what has changed in a page and track changes and revisions • AI support for content editing • Ability to preview pages for different devices • Ability to determine if a piece of content isn’t in use and could be archived • Ability to customize the WYSIWYG editor for different content types • Ability to set a page or site to require a login before the visitor can access that content • Ability to notify users or prevent users from uploading images that are too big • Ability to easily reorganize content within a page • Ability to collect feedback from users • Ability to notify all CMS users within the system and by email of changes they should be aware of • Ability to see what you previously worked on and work history • Ability to copy pages, folders, or pieces of content within a page • Ability to work with or replace third-party tools • Ability to integrate with a Customer Data Platform (CDP) or other solutions to support large-scale data, communications, and content • Unified customer data foundation • Ability to ingest, normalize, and unify data from multiple sources • Support for identity resolution and deanonymization of users • Real-time or near-real-time data updates • Compliance with FERPA, GDPR, WCAG AA 2.1, and other privacy/security regulations • Audience segmentation and persona management • Ability to scale from broad personas to individualized profiles for 1:1 personalization • Activation across channels • Ability to trigger personalized experiences and content across multiple touchpoints • Cross-channel orchestration to ensure consistent messaging and journey progression • Content personalization • AI-powered recommendation engine to match content with audience attributes, preferences, and behaviors • Capacity to deliver personalization at both the segment and individual level • Tools to support personalized experiences within websites, Slate portals, search, and digital ads • Analytics and reporting • Real-time dashboards showing engagement, conversion, and funnel progression • Attribution reporting across channels and campaigns • Predictive insights to anticipate student behaviors • Advanced AI and machine learning • Predictive modeling for recruitment yield, financial aid optimization, and student engagement • Natural language generation for custom content snippets • Automated testing and optimization for campaigns and experiences • Language translation for international audiences • Journey orchestration • Tools to map and deliver adaptive student journeys that adjust based on real-time behaviors • Capability to design multi-step, multi-channel engagement flows • Integration with chatbots/virtual assistants to extend personalization into conversational interfaces • Scalability and flexibility • Cloud-based infrastructure built for high-volume data and traffic • Modular features that allow Miami to grow from segmentation to true 1:1 hyperpersonalization • Open API framework for future integrations • Single view of the student • Comprehensive profile that combines demographics, interests, behaviors, communications, and outcomes • Ability to share unified student data across systems to drive consistent engagement • Portability of data for institutional reporting and analytics