TU-2601 Marketing & Advertising

Towson University is seeking a full-service advertising and marketing agency to provide various services, including marketing, brand development, campaign planning, creative concept development, and more. The successful contractor will be responsible for supplying all necessary personnel, materials, and equipment to execute these objectives. The contract is estimated to be between $10,000,000 to $15,000,000. Key services include: • Marketing (digital, traditional, experimental, grassroots, influencer) • Brand development • Multi-channel campaign planning • Creative concept development • Graphic and design services • Media planning and buying • Video and multi-media production • Digital marketing and SEM • Analytics and tracking • Web design and web development The contractor must have documented success with higher education institutions and at least five years of experience working directly with them.