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  3. ›Wisconsin
  4. ›Marketing and Advertising
  5. ›BUS ADVERTISING SERVICES

City of Appleton, Valley Transit·Wisconsin

BUS ADVERTISING SERVICES

Closes 3/31/2026$2.5M – $10MRequest for Proposal
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Description

Valley Transit is seeking a qualified contractor to sell, install, display, and maintain advertising space on 28 heavy-duty buses to generate and grow advertising revenue. The contractor will be responsible for maximizing advertising revenues, handling all billing and collection, and providing monthly reports. The contract will be for five consecutive years, commencing in May 2026. Key aspects of the job include: • Selling and installing advertising space on buses • Maximizing advertising revenues • Handling billing and collection • Providing monthly reports • Maintaining advertising materials and equipment • Ensuring compliance with Valley Transit's advertising policy

Attached files

Contact

Kristin Stohl(Enterprise Account Manager)

[email protected]

(920) 832-1009

Key dates

Opened
3/10/2026
Questions due
3/19/2026
Closes
3/31/2026
Projected award
5/1/2026
Duration
5 years

Last updated

Details

Type
Request for Proposal
Industry
Marketing and Advertising
NAICS
541810
Solicitation №
RFP VT26-001

Budget estimate

$2,500,000 – $10,000,000

The budget for this contract is likely to be substantial, given the five-year term and the potential for significant advertising revenue. However, the exact amount is difficult to estimate without more information about the current advertising revenue and the proposed pricing structure. A rough estimate could be in the range of $500,000 to $2 million per year, depending on the contractor's ability to maximize advertising revenues. Factors that may influence the likely payment range include the contractor's experience and expertise in bus advertising, the effectiveness of their sales strategy, and the overall demand for advertising space on Valley Transit buses.

AI estimate from the solicitation

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