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  5. ›26-022 Terminal Advertiser Concessionaire for Pensacola…

City of Pensacola·Florida

26-022 Terminal Advertiser Concessionaire for Pensacola International Airport

Closes 4/16/2026$500k – $3MRequest for ProposalLogin required
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Description

Pensacola International Airport is seeking a qualified firm to develop, manage, sell, operate, and maintain a comprehensive terminal advertising program. The contractor will be responsible for all aspects of airport advertising—including inventory analysis, sales of ad space, creative services, installation, maintenance, and revenue collection—beginning around June 1 2026. The scope covers both digital and static media throughout the terminal, requiring coordination with airport operations and compliance with FAA regulations. • Full‑service advertising program: market analysis, sales, design, production, installation, and ongoing maintenance. • Management of both digital (LED, LCD) and traditional static billboard/ signage inventory within the terminal. • Revenue collection, reporting, and compliance with airport security and FAA standards. • Coordination with airport stakeholders to align advertising with passenger flow and brand guidelines. • Requirement to begin service by early June 2026, with the possibility of extensions based on performance.

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Key dates

Opened
2/13/2026
Closes
4/16/2026

Last updated

Details

Type
Request for Proposal
Industry
Marketing and Advertising
NAICS
541810
Solicitation №
RFP 85037477

Budget estimate

$500,000 – $3,000,000

Based on typical airport terminal advertising contracts, annual revenues can range from a few hundred thousand to several million dollars, depending on inventory size, ad rates, and passenger traffic. Assuming a mid‑size regional airport like Pensacola, a 3‑ to 5‑year contract could generate roughly $500 K to $3 M in total fees for the contractor, covering sales commissions, production costs, and management fees.

AI estimate from the solicitation

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