Prospective Student Outreach and Strategic Recruitment Platform

The State University of New York (SUNY) at Cortland is seeking a comprehensive and dynamic recruitment platform to identify and connect with "best-fit" students and engage with high school counselors. The platform should integrate with The Common Application, offer the option to highlight SUNY Cortland when a student reviews a similar type of institution, and be holistically implemented at schools or districts to ensure equity of access and information across demographics. • The platform must allow SUNY Cortland to communicate with and educate prospective students based on selections and actions they use in the system. • The system should be implemented to reach students within a comprehensive advisory program. • Prospective bidders should register with the online electronic bidding system (Red Dragon Sourcing via Ion Wave Technologies). • All bids must be submitted via the online electronic bidding system.