The U.S. Army is seeking a social media manager to establish, maintain, and grow a strong, cohesive brand presence through key social media/web platforms. The contractor will create high-quality content, maintain community management, and conduct targeted digital-engagement across key platforms. The goal is to increase brand awareness, loyalty, and recruitment among the target audience, which includes executives, military leadership, service members, and prospective employees. The contractor will also provide weekly, monthly, and annual reports to the government.
Key aspects of the job include:
* Creating and managing social media content
* Developing a social media engagement strategy
* Providing community management and responding to social media inquiries
* Creating and maintaining a monthly content publishing schedule
* Providing metrics and assessment of social media engagement
* Ensuring all copy and content is of the highest production quality
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