Description
The South Dakota Department of Health is seeking a vendor to provide outreach and media services for the Women, Infants, and Children (WIC) program. The selected vendor will be responsible for planning, executing, and optimizing media placements for the WIC campaign on a project-by-project basis. The scope of work includes media planning and placement, creative services, translation services, and account management. The contract will be for a period of one year, with the option to renew for up to four additional years. The total budget for the contract is not to exceed $150,000.00.
Some key points about this job include:
* The vendor will be responsible for managing the execution of media buys and ensuring all placements are delivered accurately and on schedule.
* The vendor will be required to provide translation services to ensure the campaign is accessible and effective across different language groups.
* The vendor will be expected to remain flexible and responsive throughout the contract, and adjust media strategies as needed to reflect changes in audience behavior, communication trends, or public health priorities.
* The vendor will be required to provide a creative portfolio that demonstrates their ability to deliver compelling design and messaging relevant to public health initiatives.
* The vendor will be required to submit a cost proposal that includes a detailed breakdown of costs for creative and asset development, translation and localization, paid media placement, educational materials, and account management.