Description
The University of Washington is seeking a firm to provide strategic international communications and media relations support services for the release of the Global Burden of Disease and Injuries (GBD) 2023 capstones in The Lancet. The selected firm will be responsible for driving media relations, communications work, and message development for the GBD papers, as well as providing guidance on managing potential reputation risks. The firm will also be expected to facilitate connections and relationship building with policymakers to inform policy impact.
Key aspects of the project include:
* Developing and implementing a global media relations strategy
* Translating IHME's research into media products such as press releases and key messages
* Conducting U.S. and international Tier 1 media pitching
* Providing a responsive and experienced team to manage the project
* Facilitating connections and relationship building with policymakers
* Developing strategies to address negative or critical media coverage
* Deploying strategies to promote earned media coverage in different global geographies
* Using communications to reach decision-makers and prompt policy impact