Description
The Marine Corps Recruiting Command (MCRC) is seeking a contractor to provide a prospect messaging platform for recruiters to engage with their target market through short message service (SMS) text messaging. The platform should allow for up to 40,000 SMS text messages per month and comply with current policies and directives applicable to the safeguarding of Personally Identifiable Information (PII). The contractor will be required to provide an information system with the capability of engaging in a recruiter's target market, through a commercial off-the-shelf application that allows the user to customize and automate content and communication.
Key features of the platform include:
• Ability to send and receive up to 40,000 SMS text messaging communications per month from each license
• Ability to provide communication from a single management user interface across SMS text messaging
• Ability to leverage automation with Natural Language Processing Artificial Intelligence across SMS text messaging
• Ability to allow drip campaigns which is the automatic sending of a timed series of SMS text messages to individuals or groups of contacts
• Ability to create, produce, and update data as a single source of record to include the entire communication history
• Ability to operate on the MCRC's June 2020 End User Device (EUD) baseline
The contractor will be required to maintain records of all messages sent, including the sender(s) and receiver(s) of all messages, the content of all messages, and any attachments to any messages, in accordance with policies in SECNAV M-5210.1.