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  5. ›Multimedia Corporate Sponsorship Rights USC Athletics

University of South Carolina·South Carolina

Multimedia Corporate Sponsorship Rights USC Athletics

Closes 4/21/2026$200k – $1MRequest for Proposal
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Description

The University of South Carolina seeks qualified firms to obtain a license for exercising multimedia and marketing rights tied to its athletics programs. The contract will enable the selected firm to develop and sell sponsorship, advertising, and media content associated with USC athletics, leveraging the firm’s experience with Division I NCAA programs. • License grants rights to create, distribute, and monetize multimedia content (video, audio, digital) for USC athletics. • Requires proven expertise in collegiate sports marketing, sponsorship activation, and compliance with NCAA regulations. • Scope includes strategic planning, media production, brand integration, and ongoing rights management for the duration of the agreement.

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Donald Stewart

[email protected]

(803) 777-5253

Key dates

Opened
3/10/2026
Pre-bid meeting
3/17/2026
Closes
4/21/2026

Last updated

Details

Type
Request for Proposal
Industry
Marketing and Advertising
NAICS
541810
Solicitation №
GS-RFP-260156-01

Budget estimate

$200,000 – $1,000,000

The license to manage and monetize multimedia and sponsorship rights for a major Division I athletics program can command a substantial fee. Comparable university‑sports rights deals often range from a few hundred thousand to several million dollars annually, depending on the scope (media production, sponsorship sales, and market reach). Assuming a medium‑scale contract covering multiple media channels and a multi‑year term, a realistic earnings estimate would be roughly $200 k – $1 M. Factors influencing the range include the extent of rights granted, expected audience size, and the firm’s ability to secure sponsors.

AI estimate from the solicitation

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