Description
The Gulfport-Biloxi Regional Airport Authority is seeking a qualified Media Buying, Marketing, and Advertising firm to develop and execute strategic advertising campaigns. The selected firm will manage campaigns utilizing RESTORE Act funding, focusing on increasing inbound air traffic from targeted fly-in markets by promoting Gulfport-Biloxi International Airport, its airline partners, and existing and new air service offerings. The contract shall be for a period of up to three years pending receipt of applicable grant funds. Key responsibilities include:
• Developing and executing strategic advertising campaigns
• Media planning and placement
• Creative development
• Campaign implementation
• Managing campaigns utilizing RESTORE Act funding
The selected firm must submit proposals in accordance with the Information Packet and must include the name of the primary contact person and the person within the firm who shall be the Owner's contact and party primarily responsible for rendering services.