Tourism Branding/Marketing Campaign Consultants

The Mississippi Development Authority (MDA) is seeking a professional services consultant to create a branding/marketing strategy and development to generate economic growth and opportunity through the promotion and development of Mississippi as a tourism destination. The consultant will assist MDA staff in the development and implementation of short-term and long-term marketing/branding strategies and plans for executing those strategies. The scope of work includes identifying Mississippi as a choice location for tourism and recreation, implementing annual multidisciplinary strategic marketing and communications plans, and providing advertising support for additional initiatives. Key responsibilities of the consultant include: • Developing and recommending marketing objectives and strategies • Preparing and presenting comprehensive advertising media plans • Implementing approved plans through the creation of copy, artwork, and scripts • Supervising the production of finished advertising materials and the placement of such materials in the media • Developing and implementing direct marketing programs The consultant must have prior experience providing similar services, a Mississippi office location, and demonstrate financial stability or solvency.