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City of Pasadena·California

Ticketing Services

Closes 10/22/2026$500k – $2MRequest for Proposal
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Description

The Rose Bowl Operating Company (RBOC) is seeking a qualified contractor to deliver end‑to‑end ticketing services for approximately 25 major events (attendance > 20,000) and select enterprise events each year at the Rose Bowl Stadium in Pasadena, CA. The contract is for an initial one‑year term starting around December 15 2026, with two optional one‑year renewals. Services include ticket sales platform management, marketing support, on‑site ticket scanning, post‑event reporting, and ongoing venue ticket administration. The RBOC retains control over ticket pricing and sales strategy; the contractor must coordinate closely with event producers and obtain RBOC approval for any changes. The solicitation includes a mandatory pre‑proposal meeting, a Q&A period, and a firm submission deadline of 2 PM on October 8 2026.

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Nancy Silver(Chief Compliance Officer)

[email protected]

(626) 577-3100 Ext: 224

Key dates

Opened
9/2/2026
Questions due
9/29/2026
Pre-bid meeting
9/16/2026Mandatory
Closes
10/22/2026
Duration
1 year

Last updated

Details

Type
Request for Proposal
Industry
Event Services
NAICS
711310
Solicitation №
2026-RFP-0382

Budget estimate

$500,000 – $2,000,000

The RFP does not disclose a contract value. Based on industry benchmarks, a full‑service ticketing provider for a venue hosting ~25 major events (each drawing 20,000‑80,000 patrons) typically earns between $20‑$80 per ticket sold, plus fees for platform licensing, on‑site scanning equipment, and reporting. Assuming an average attendance of 30,000 per event and an average net revenue capture of $30 per ticket, annual gross ticketing revenue could be roughly $22.5 million. Contractors often receive 2‑8 % of gross ticket revenue as service fees, plus fixed platform fees. This suggests a probable contract value in the range of $500,000 to $2,000,000 for the first year, with additional renewal potential. Factors influencing the final amount include the exact fee structure (percentage vs. flat fee), volume of events, and any additional ancillary services required.

AI estimate from the solicitation

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