DNR EWR PT AIS ANIMATED VIDEO SERIES

The State of Minnesota Department of Natural Resources is seeking a vendor to create an animated video series focused on aquatic invasive species (AIS). The videos should be engaging, easy to understand, and educate diverse members of the public about AIS and the actions they can take to help prevent their spread. The project includes concept design, graphic design, animation, art production, and delivery of an accessible video series. The vendor will work closely with the DNR Invasive Species Team project manager throughout all stages of the project. Key points to consider: * The video series will provide a general overview of the issues of AIS in Minnesota and the impacts they have * The series will include specified information on prevention best practices for specific activities * The general overview of AIS in Minnesota will likely be one long-form video (3-5 minutes) * More targeted prevention best practice information will likely live in a series (about 10) of short-form videos (30 seconds – 1 minute) * The video series must be accessible and cover topics relevant to a wide variety of recreationists and hobbyists * The video series must appeal to both children and adults * The contractor must allow for sufficient review, comments, and input from Invasive Species Team representatives at all stages of planning * The video series concept must reveal the theme in an interesting and exciting manner, which provokes viewers to engage in additional thought or action * The video series should be easy for staff to share readily on a wide range of communications platforms