Digital Marketing Agency

The University of Texas at Austin is seeking a digital marketing agency to support lead generation for its Computer and Data Science Online (CDSO) programs. The selected agency will be responsible for promoting the university's online graduate degree programs in computer science, data science, artificial intelligence, and machine learning. The agency should have experience in digital marketing, lead generation, and campaign management. The scope of work includes developing and executing a comprehensive digital marketing strategy, creating and distributing marketing materials, and analyzing campaign performance. • The university's CDSO programs include an online master's degree in computer science, data science, artificial intelligence, and a graduate certificate in artificial intelligence and machine learning. • The selected agency will need to develop a deep understanding of the university's programs and target audience to create effective marketing campaigns. • The agency should be able to provide regular progress reports and campaign performance analysis to the university. • The university is looking for an agency that can help increase enrollment in its CDSO programs through effective digital marketing strategies.