Media Buying Services

The Department of Housing and Community Development is seeking a contractor to provide media buying services and digital marketing services. The contractor will be responsible for conducting media planning and placement of multiple advertising programs, negotiating and purchasing media, and verifying and reconciling invoices. The contractor will also be required to provide digital marketing services, including social media campaign planning, social media account management, website development, and social media advertisement purchasing and placement. The contract will be for a period of two years with two optional one-year renewals. The department anticipates spending approximately $800,000 on digital marketing and traditional media buys over the life of the contract. Key aspects of the job include: • Conducting media planning and placement of multiple advertising programs • Negotiating and purchasing media for the department • Verifying and reconciling invoices • Providing digital marketing services, including social media campaign planning and social media account management • Developing briefs that detail media strategies and tactics recommended for a particular department initiative • Tracking and evaluating the effectiveness of media buys and digital marketing campaigns