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  5. ›INS - Media Buying and Campaign Development Services

Ohio Department of Insurance·Ohio

INS - Media Buying and Campaign Development Services

Closes 10/2/2026$200k – $500kInvitation for Bid
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Description

The Ohio Department of Insurance is seeking an Ohio‑certified minority‑business‑enterprise (MBE) to provide full‑service media buying and campaign development for its broadcast advertising needs. This is a set‑aside contract limited to certified Ohio MBEs, requiring submission of MBE certification with the bid. The solicitation has been amended to add a Fixed Price with Economic Adjustment clause, and all prior submissions must be resubmitted for Round 3. Bidders must adhere to the UNSPSC Commodity Code 82101600 (Broadcast Advertising) and meet all Ohio procurement requirements. • Provide media buying, planning, and campaign development services for the state’s insurance department. • Must be an Ohio‑certified MBE at the time of bid submission and maintain certification throughout contract performance. • Deadline for questions: 9/25/2026; bid submission deadline: 10/2/2026.

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Key dates

Opened
9/17/2026
Questions due
9/24/2026
Closes
10/2/2026

Last updated

Details

Type
Invitation for Bid
Industry
Marketing and Advertising
NAICS
541810
Solicitation №
SRC0000039303

Budget estimate

$200,000 – $500,000

No contract value is disclosed, but state media buying contracts of this scope typically range from a few hundred thousand to over half a million dollars, depending on the media budget and campaign length. Assuming a medium‑sized statewide broadcast campaign, a reasonable estimate would be $200,000–$500,000. Factors influencing the range include the number of spots purchased, market reach, creative services, and length of the contract term.

AI estimate from the solicitation

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