Advertising, Marketing and Related Services

University of North Florida is establishing a pre‑qualified pool of agencies to provide strategic marketing, media‑buying, and creative advertising services on an as‑needed basis for the university’s colleges, departments and units. The solicitation is an Invitation to Negotiate (ITN) with an initial three‑year contract term and the possibility of three additional one‑year renewals. The university expects an annual media spend of about $1.5 million (net of commissions) and will negotiate rates for agency labor, media‑buy commissions and production costs. Vendors must demonstrate at least three years of relevant experience, be in good standing with the Florida Division of Corporations, and certify they are not debarred. Responses are to be submitted electronically through the UNF Bid Portal by May 26, 2026, and the bid is sealed until the closing time. • Scope includes strategic marketing consulting, media planning and buying (digital, broadcast, print, out‑of‑home), and full‑service creative production (design, copy, video, photography, web assets). • Required deliverables: completed fee schedule (hourly rates & media‑spend percentages), project history for three comparable engagements, organizational chart, sample creative work (up to two pieces), and list of any subcontractors. • Evaluation criteria total 100 points: price & best value (35 pts), experience with outcomes and higher‑ed institutions (25 pts), similar‑size contract experience (25 pts), creative competencies (15 pts).