Enrollment Management Marketing and Communication Services

Eastern Washington University is seeking a qualified contractor pool for future Enrollment Management and Marketing Services. The scope of work includes services such as market research, predictive modeling, student search and lead generation, creative production, media buying, campaign execution, and training. The university is looking for partners who can fulfill the baseline expectations and one or more of the services outlined in the RFP. Some key points to consider: • The university uses Slate as its primary CRM for recruitment and communications. • The university is open to proposals that offer both paid media strategy and campaign execution. • The university is seeking partners who can help overcome challenges in enrollment, marketing, and technology. • The university's primary target markets are prospective first-year and transfer students. • The university uses strategic print, digital marketing, and out-of-home advertising, complemented by direct calling and texting campaigns.