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City of Lakeland·Florida

Non-Alcoholic Beverage Contract with Parks, Recreation and Cultural Arts

Closes 4/23/2026$100k – $500kRequest for Proposal
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Description

The City of Lakeland is seeking a non-alcoholic beverage distributor to provide beverage services for all City facilities and events. The selected vendor will have territory exclusivity, category exclusivity, and access to City logo and marks. The vendor will provide all equipment and product, and will be required to pay a per can/drink price of between $0.25 to $0.30 per can sold monthly, as well as a $750 to $1000 sponsorship package for every year of the agreement. The vendor will also be responsible for providing marketing efforts and supporting the City's events and programs. • The City is looking for a long-term partner to provide non-alcoholic beverages to its facilities and events. • The selected vendor will have exclusivity in the City's facilities and events. • The vendor will be required to provide all equipment and product. • The vendor will be required to pay a per can/drink price of between $0.25 to $0.30 per can sold monthly. • The vendor will be required to provide a $750 to $1000 sponsorship package for every year of the agreement.

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Michael Marotz(Senior Buyer)

[email protected]

(863) 834-2281

Key dates

Opened
2/18/2026
Questions due
3/27/2026
Closes
4/23/2026

Last updated

Details

Type
Request for Proposal
Industry
Food and Beverage Services
NAICS
311920
Solicitation №
2026-RFP-014

Budget estimate

$100,000 – $500,000

Based on the information provided, it is estimated that the City of Lakeland is expecting to generate revenue from the selected vendor through a combination of per can/drink sales and sponsorship packages. The exact amount of revenue is not specified, but it is expected to be a significant amount given the long-term nature of the partnership and the exclusivity granted to the vendor. A rough estimate of the annual revenue could be in the range of $100,000 to $500,000, depending on the number of cans sold and the sponsorship packages provided.

AI estimate from the solicitation

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