Media Buying Agency Services

The Mississippi Department of Wildlife, Fisheries, and Parks (MDWFP) is seeking a long-term partnership with a qualified and experienced media buying agency to support its statewide and regional digital marketing efforts. The goal of this partnership is to enhance public engagement, increase revenue-generating activities, elevate brand awareness for the agency's diverse programs and offerings, and ultimately maximize the return on investment of the marketing budget. The selected media buying agency will be responsible for strategic planning, purchasing, and placement of digital advertising across various platforms. Some key responsibilities of the media buying agency include: • Developing comprehensive digital media plans for each of MDWFP's key priorities • Recommending the optimal mix of digital advertising channels • Developing detailed targeting strategies to reach identified key demographics • Aligning media plans with specific campaign objectives and desired actions • Negotiating and securing competitive rates for digital advertising placements • Executing media buys across approved platforms • Managing and optimizing campaigns to maximize reach, engagement, and conversions • Providing proactive insights and recommendations for campaign adjustments to improve effectiveness and ROI.