Tourism Branding/Marketing Campaign Consultants

The Mississippi Development Authority (MDA) is seeking a professional services consultant to create a branding/marketing strategy and development to generate economic growth and opportunity through the promotion and development of Mississippi as a tourism destination. The contractor will assist MDA staff in the development and implementation of short-term and long-term marketing/branding strategies and plans for executing those strategies. The scope of work includes identifying Mississippi as a choice location for tourism and recreation, implementing annual multidisciplinary strategic marketing and communications plans, and providing advertising support for additional initiatives. • The contractor will provide services such as traditional communications and advertising, digital and social media marketing, publication development, cooperative promotions, consumer fulfillment, public relations, international marketing, tourism product development, and other marketing services. • The contractor will develop and recommend marketing objectives and strategies, prepare and present comprehensive advertising media plans, and implement approved plans through the creation of copy, artwork, and scripts. • The contractor will supervise the production of finished advertising materials and the placement of such materials in the media. • The contractor will develop and implement direct marketing programs and other outreach initiatives as determined by MDA.