Description
The Florida Department of Highway Safety and Motor Vehicles (FLHSMV) is issuing a single‑source notice to award a contract to Legends Sales and Marketing, LLC for the creation, production, placement, and statewide distribution of advertising campaign materials targeting Florida State University fans. The effort supports FLHSMV’s driver‑safety and public‑education messaging for FY 2026‑2027 and is valued at $50,000. Legends is the exclusive multimedia rights holder for FSU athletics, making it the only vendor capable of delivering the required assets.
• Scope: Creative strategy, ad production, media placement, and distribution across FSU platforms.
• Target audience: FSU students, alumni, and fans throughout Florida.
• Duration: FY 2026‑2027 (approximately 12 months).
• Budget: $50,000 fixed price.
• Requirement: Single‑source justification due to exclusive rights held by Legends.
• Primary contact: Alma Sanchez (procurement liaison).