FLCC Brand Discovery and Strategic Messaging Initiative

FLCC is seeking a qualified firm to lead a brand discovery process that will establish a research-based foundation for the College's brand and communications.The goal of this request for proposal (RFP) is to select a firm to conduct brand discovery, including gathering audience insights and stakeholder feedback, and translating findings into a messaging framework. This work will guide a subsequent RFP focused on visual identity design, templates, documentation, and brand system implementation. Together, these efforts will result in a refreshed brand that reflects FLCC's strengths, opportunities, and evolving role in the communities it serves.Please see the attached Notice or visit our website www.ontariocountyny.gov/purchasing for additional information. Business enterprises awarded an identical or substantially similar procurement contract within the past five years: None