26-022 Terminal Advertiser Concessionaire for Pensacola International Airport

The City of Pensacola is seeking a terminal advertiser concessionaire to develop, manage, sell, operate, and maintain a comprehensive terminal advertising program at Pensacola International Airport. The selected proposer will be expected to bring creativity, technical expertise, and strong sales capabilities to deliver a best-in-class advertising program aligned with the Airport's brand, values, and growth trajectory. The scope of services includes program development and strategic planning, advertising asset design, fabrication, and installation, capital investment and infrastructure, sales, marketing, and revenue generation, digital advertising and technology management, operations, maintenance, and utilities, and airport, city, and community messaging. • The proposer must have experience managing advertising concessions at five or more airports with a minimum of 2 million passengers and generating a minimum revenue of $400,000 in 2024. • The proposer must provide a detailed capital investment plan outlining initial installation, mid-term, and option year upgrades. • The proposer must develop and execute a comprehensive sales and marketing plan targeting national, regional, and local advertisers. • The proposer must maintain a sales presence, including a dedicated sales representative, and establish relationships with advertising agencies, brands, tourism entities, and event sponsors. • The proposer must provide monthly transparent financial reporting, sales summaries, and performance metrics.