Brand Renewal and Influence Campaign

The Massachusetts College of Liberal Arts seeks a seasoned branding firm to develop a comprehensive brand renewal and influence campaign. The vendor will translate recent market‑research insights into a refreshed brand strategy, visual identity, and a multi‑year activation roadmap that supports enrollment, alumni engagement, and institutional differentiation. The work spans discovery, strategy creation, visual design, recruitment collateral production, digital integration, implementation planning, and ongoing brand governance. • Conduct stakeholder interviews, research analysis, and competitive audits to inform three full brand positioning platforms. • Develop visual identity recommendations, brand architecture, and produce print collateral (viewbooks, travel pieces, yield materials) plus digital toolkits. • Deliver a 24‑36‑month phased implementation roadmap with budget forecasts for print, photography/video, digital UX, advertising, environmental branding, and athletics integration, plus governance guidelines and KPI measurement.