Microtransit Pilot Program Services

The Cobb County Procurement Services Department is seeking proposals from qualified firms to provide on-demand microtransit services in the Acworth/Kennesaw/Town Center service area. The selected contractor will be responsible for operating, maintaining, and administering the microtransit service, including providing vehicles, software, and labor. The service must be designed to operate for up to two years, with the option for renewal. The contractor must also provide a comprehensive marketing and outreach plan to support the successful launch and ongoing utilization of the microtransit service. Some key requirements of the proposal include: • Expanding coverage to areas not serviced by fixed routes • Improving the customer experience, including decreasing wait and trip times • Leveraging existing technology to enhance the customer experience • Providing access to the coverage area for all users • Ensuring compatibility with the current South Cobb Microtransit zone's mobile application • Generating data to understand transit demand and travel flows • Providing a comprehensive maintenance program for vehicles and equipment • Describing the proposed security program for assuring safe microtransit operations • Describing the proposed customer service program • Providing a plan for responding to failures in service and other occurrences that may impact service