MEDIA AGENCY SERVICES

The Minnesota State is seeking a media agency to provide comprehensive media services to support student recruitment and enrollment goals for Century College. The selected agency will develop and implement a data-informed, multi-channel marketing strategy, provide media planning and buying services, and conduct regular campaign evaluations and optimizations. The agency will work closely with the Century College Marketing and Communications Department to ensure alignment with institutional goals and deliver measurable results. Key responsibilities include strategic planning, audience research, media buying, campaign management, and reporting. The agency must demonstrate experience in higher education marketing, preferably with Minnesota State Colleges and Universities or comparable public systems. • Media planning and buying services • Campaign management and optimization • Regular campaign evaluations and reporting • Strategic planning and collaboration with Century College • Audience research and targeting • Media strategy development and implementation