Athletics Outbound and Inbound Sales

The University of Iowa Athletics Department is seeking a qualified firm to manage all outbound and inbound ticket sales, fan development, and related customer‑service functions for its 22 NCAA‑sponsored teams. The contract will run for an initial two‑year term (with up to three optional one‑year extensions) and requires the supplier to staff a dedicated sales and analytics team, integrate with the university’s ticketing (Paciolan) and CRM platforms, and operate without third‑party brokers. The supplier must also support ticket‑related tours, develop a philanthropic giving structure, and provide marketing automation, analytics, and robust reporting. The award will be based on a detailed proposal, financial statements, and demonstrated experience with large‑scale sports ticketing and multimedia partnerships. • Scope: full‑cycle ticket sales (season, mini‑plan, group, single‑game), inbound call‑center support, CRM/analytics integration, marketing automation, and donor solicitation. • Required staff: at least one dedicated analytics specialist and one marketing automation specialist; ability to handle >150,000 phone contacts annually. • Technology: integration with Paciolan, Salesforce, Conquer Voice, FEVO, Vozzi SMS, Eloqua, Qualtrics, Equipe HQ. • Duration: 2‑year base term, renewable up to three additional 1‑year periods. • Budget: fee structure expected to be revenue‑share or service‑fee model; prior year ticket revenue ≈ $35.4 M. • Submission: electronic via eBid by 14 Oct 2026; questions due 30 Sep 2026.