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  1. Bid Banana
  2. ›Closed bids
  3. ›Wisconsin
  4. ›Marketing and Advertising
  5. ›Lottery Advertising Services

Revenue,Dept Of·Wisconsin

Lottery Advertising Services

Closes 11/20/2025$200k – $500kRequest for Proposal
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Description

The Wisconsin Department of Administration (DOA), Consolidated Agency Purchasing Services (CAPS) is seeking a full-service advertising firm to provide advertising and related services for the Wisconsin Lottery. The selected firm will be responsible for developing strategic marketing plans that address the needs of Wisconsin's culturally diverse marketplace. The firm should have broad in-house capabilities, including creative and media buying. The State welcomes joint ventures in response to this RFP. Key aspects of the job include: • Developing strategic marketing plans • Providing creative and media buying services • Addressing the needs of Wisconsin's culturally diverse marketplace • Having broad in-house capabilities • Potential for joint ventures

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Mike Butterworth

(605) 266-7007

Key dates

Opened
10/8/2025
Closes
11/20/2025

Last updated

Details

Type
Request for Proposal
Industry
Marketing and Advertising
NAICS
541810
Solicitation №
RD261113

Budget estimate

$200,000 – $500,000

The budget for this opportunity is difficult to estimate as the document does not provide a specific budget or payment amount. However, based on the scope of work, which includes developing strategic marketing plans and providing advertising services, a reasonable estimate could be between $200,000 and $500,000 per year. This estimate is influenced by the fact that the Wisconsin Lottery is a state-run organization and the advertising services are likely to be ongoing.

AI estimate from the solicitation

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