Advertising Services

Eastern Kentucky University is seeking a qualified advertising agency to design, plan, buy, and manage multi‑channel advertising and communications campaigns that support undergraduate and GOAT (Graduate, Online, Adult, Transfer) recruitment. The agency will develop strategic media plans, execute media purchases across digital, broadcast, print, social, and emerging platforms, provide performance analytics, and create a college‑search outreach strategy targeting high‑school students through segmented personas. The contract is a Personal Service Contract with an initial one‑year term (July 1 2026 – June 30 2027) and up to five one‑year renewals. The total annual budget (fees + media) is $1.1 million. • Develop and execute strategic media plans across digital, broadcast, print, social, search, and emerging media. • Manage media buying, placement, and performance analysis, integrating with Slate CRM and GA4. • Design and implement a college‑search outreach program targeting high‑school students, with segmentation and integration into paid media. • Provide regular reporting, KPI tracking, and recommendations for optimization. • Must be a Kentucky‑registered entity in good standing and able to work under a Personal Service Contract.