GSU - Student Search Enrollment Marketing Campaign

The contract is for Student Search Enrollment Marketing Campaign services, which aims to increase the pool of diverse and talented prospective inquiries for Georgia State University. The contract was awarded to Carnegie Dartlet LLC for an estimated amount of $80,000. The initial term of the contract is from July 1, 2023, to June 30, 2024, with four one-year renewal options. The contract requires the vendor to provide a multi-channel/multifaceted continuous targeting strategy and set of solutions to build affinity and strong inquires with a likelihood to apply and yield as enrolled students. Some key features of the contract include: • The vendor will contact up to 150,000 unique high school students at the sophomore, junior, and senior levels. • The vendor will provide written documentation of their company's success, such as search average response rate, lift in applications, ROI, for seniors, juniors, and sophomores. • The vendor will provide a brief company history outlining corporate mission, goals, and objectives. • The vendor will provide an overview of their understanding of the challenges and opportunities for today's college search and selection process. • The vendor will describe their approach to building a more robust inquiry pool with students who are genuinely interested in the university and likely to enroll. • The vendor will provide justification for the communication channels recommended for the university's marketing campaigns. • The vendor will describe their non-responder strategies and personalized approach to student retention and completion.