Beverage Pouring Rights and Sponsorship

The California State University, Dominguez Hills Toro Auxiliary Partners (TAP) sought to establish a contract for beverage vending and fountain machines, as well as beverage services, with exclusive pouring rights and sponsorship opportunities. The contract was awarded to Pepsi Beverages Group LLC, pending successful contract negotiations. The services include providing beverages at dining venues, on-campus events, athletic events, and in beverage vending machines throughout the campus. The contractor is responsible for day-to-day operations, while TAP performs contract management oversight, quality reviews, and contract compliance. Key aspects of the contract include: • Exclusive pouring rights and sponsorship opportunities • Beverage vending and fountain machines • Beverage services at dining venues, on-campus events, and athletic events • Contract management oversight and quality reviews by TAP • Day-to-day operations handled by the contractor