RFP 2014-18 Public Relations Campaign

This contract calls for a statewide public‑relations campaign to promote Covered California’s health‑benefit exchange. The awardee will develop strategic PR plans, manage media relations, produce multilingual outreach materials, execute events, and maintain a digital/social‑media presence targeting diverse populations. The work is to be performed from June 2015 through May 2018, with a potential two‑year extension, and is funded at approximately $2 million per year. The agency may require on‑site staff and permits the use of subcontractors for specialized ethnic‑media expertise. The procurement was open competition, and the contract was intended for Ogilvy Public Relations. • Scope includes strategic planning, media relations, event management, collateral development, digital/social media, and multicultural outreach. • Estimated annual budget $2 M; total contract value roughly $6 M for the three‑year base term. • Single‑award, firm‑fixed‑price style arrangement with optional extensions and DVBE/SB incentives for tie‑breakers.