Targeted Digital Marketing - Employee Recruitment/Student Enrollment & Retention

The Elk Grove Unified School District issued a Request for Proposal (RFP) for targeted digital marketing services to support employee recruitment and student enrollment and retention. The RFP was issued to 38 firms, and three proposals were received. The evaluation committee reviewed and scored each proposal independently, and the contract was awarded to Target River in the amount of $125,000 for year one and $125,000 for year two. The contract is for a period of two years, with the option to renew. The scope of work includes providing targeted digital marketing services to support the district's recruitment and enrollment efforts. • The contract was awarded through a competitive procurement process. • The evaluation committee considered factors such as the vendor's experience, qualifications, and pricing. • The contract includes a detailed scope of work and a pricing schedule. • The district reserves the right to renew the contract for an additional term. • The vendor is required to provide regular progress reports and to attend meetings with district staff.