BrandUSA Programmatic Advertising Campaign

The County of Hernando has awarded a contract to Miles Partnership LLC for a BrandUSA Programmatic Advertising Campaign. The campaign aims to build awareness of the destination at the top of the sales funnel, targeting an international audience, specifically Canada. The contract includes a programmatic digital media campaign with ADARA Impact Reporting, core targeting, and traffic driven to Hernando County's destination page on VisitTheUSA.com. The campaign is expected to run from November to February, with a budget of $30,000. • The campaign will utilize Brand USA's proprietary audience and targeting abilities. • The contract was awarded as a sole source, with Miles Partnership LLC being the only company authorized to administer and/or manage BrandUSA's Foundational and Market-Specific Promotional Programs. • The County of Hernando will pay $30,000 for the campaign, with payment terms in accordance with Florida Statute 218, Florida Prompt Payment Act.