The contract is for Direct Response Marketing Services for FAU's Annual Giving program. The services include mail and email marketing campaigns, with specific requirements for each campaign, such as design, printing, and mailing. The contract also includes requirements for insurance, references, and a creative plan. The contract was awarded to Ruffalo Noel Levitz LLC.
Some key aspects of the contract include:
• The contract includes 25 different mail and email marketing campaigns, each with specific requirements and deadlines.
• The vendor is required to provide a creative plan and approach for the overall campaign.
• The contract includes requirements for insurance, such as Workers' Compensation and Comprehensive General Liability insurance.
• The vendor is required to provide references and a certificate of non-segregated facilities.
• The contract includes a detailed breakdown of the services and deliverables required, including mail and email marketing campaigns, design, printing, and mailing.